Unique glossy finish, exceptional touch and extraordinary structure are some beauties of UV varnish which currently has a special place in the packaging industry for abroad range of products. In luxury packaging, a combination of UV effects including spot, sand, gilt and relief is a requirement and a priority in packaging design. For this purpose, Bahar Pouyan Sepahan uses the following machines to perform all these effects with the highest quality:
The Soft Touch effect is a premium finishing technique used in the printing and packaging industry to create an ultra-matte, velvety surface that delivers a distinctive tactile and visual experience. Beyond its modern, minimalist appearance, this finish conveys a heightened sense of quality and sophistication, making it an ideal choice for premium and luxury brands. Technically, Soft Touch is a specialized surface coating applied either as a matte varnish or as a laminating film. When properly executed, it produces a smooth, uniform surface with minimal light reflection and a soft, silky texture that enhances both the appeal and differentiation of the packaging.
Advantages
- Creates a unique and memorable tactile experience
- Enhances the perceived value of the product
- Delivers a luxurious, refined, and distinctive appearance
- Reduces glare and light reflection
Application Methods
1- A durable velvet-effect laminating film with high resistance and longevity, particularly suitable for industrial-scale production runs.
2- A direct coating applied to the printed surface, offering a thinner layer and the flexibility to combine with spot UV effects to create striking matte-and-gloss contrast.
The choice of application method depends on the project requirements, production volume, and technical manufacturing considerations.
The UV Drip Off effect is one of the most advanced and visually impactful finishing techniques used in the printing and packaging industry. By creating a controlled contrast between matte and glossy surfaces, it delivers a sophisticated and premium visual effect on packaging. In this technique, selected design elements appear glossy and visually elevated, while the background remains completely matte. This contrast creates greater depth, dimension, and visual focus on key elements such as logos or primary graphics. From a technical perspective, the Drip Off effect is achieved through the combination of two different coatings: a matte base varnish (typically oil-based or hybrid) and a high-gloss UV coating applied selectively to designated areas. The surface interaction between these two layers creates a clearly distinguishable and highly tactile contrast between matte and glossy sections.
Advantages
- Creates a strong matte-versus-gloss contrast
- Enhances and highlights key design elements
- Increases shelf appeal and visual impact
- Delivers a modern, professional appearance without increasing packaging thickness
- Ideal for luxury and export-oriented packaging
Production Features
The UV Drip Off effect is an effective solution for creating differentiation in competitive markets, adding depth and a distinctive visual identity to packaging.
Spot UV is one of the premium finishing techniques used in the printing and packaging industry, designed to create a glossy coating on selected areas of a printed design, delivering a striking and professional visual effect. Among the distinctive visual characteristics of Spot UV are targeted shine, enhanced emphasis on logos and typography, the creation of depth and movement, increased shelf appeal, and a refined, modern appearance. By generating contrast between matte and glossy surfaces, this technique highlights key design elements such as logos, text, or important images, while adding visual depth and sophistication without increasing the thickness of the packaging.
Spot UV is an intelligent and effective solution for capturing consumer attention in competitive markets. In addition to enhancing visual appeal and perceived product quality, it can directly influence purchasing decisions. Its compatibility with a wide range of packaging materials and its ability to combine seamlessly with other finishing effects make it a powerful tool for emphasizing brand identity and highlighting the strengths of a product.
Key Advantages:
- Targeted enhancement of design elements
- Luxurious appearance with cost-effective execution
- Increased visual appeal of the product
- Suitable for various types of packaging
- Compatible with other specialty finishing effects
- Direct influence on customer purchasing decisions
With Spot UV, the strengths of your brand are presented with clarity, distinction, and visual impact.
