Use of hot stamping is a good option to distinguish the packaging and etching the brand into the consumer’s mind’s eye. The initial impression of the packaging on the buyer is of particular importance, and a beautiful packaging using shiny foil and metallic colors shows the value and quality of the product as much as possible. Hot stamping is very attractive visually; and it is considered the most important aesthetic factor strengthening the image of a brand in the mind of the viewers and expressing the identity and personality of the product. The importance of using new printing technologies, up-to-date printing techniques and art and creativity has a significant effect on encouraging consumers to buy a product and subsequently increasing the competitive power of a brand.
The effect of hot stamping and 3D hot stamping is a powerful tool in achieving this. Luxurious and stunning packaging has always been one of the ways to attract customers and increase sales across the globe. Hot stamping, along with highlighting different parts of the design is one of the most popular services and printing methods in the packaging of various products. Today, the producers in food, health and cosmetic industries, being aware of this issue, have welcomed greatly the hot stamping and especially, 3D hot stamping techniques for the boxes of their products. Bahar Pouyan Sepahan Complex is equipped with advanced hot stamping machines, which enables exquisite printing on different boxes with dimensions up to 70×100 cm. The use of this complex of BOBST BMA machine with unparalleled accuracy and quality, has enabled us to implement the most delicate printed motifs on product packaging. In addition, to administer hot stamping with a wide range of colors including gold, silver, copper, navy blue, green, red and other colors, plays a great role in the quality and attractiveness of the goods. These machine also have the ability to emboss print, simultaneously.
Never forget that a quality product can be recognized at first glance by its packaging. One of the most important points that all sales experts agree on when it comes to attracting customers and etching a brand in the mind of the audience is “stylish, different and effective packaging”. The 3D hot stamping effect on each package attracts the buyer’s eye and conveys the value of that product to the viewer, so the buyer can be sure to buy a luxury and high-quality commodity by choosing that specific product; and that with the price that he pays, he has made the best possible choice.
In a competitive market, the owners of different brands try to differentiate their products and etch them permanently into people’s minds, and at the same time, to use printing that reduces the possibility of counterfeiting that product to zero. As it was said, 3D hot stamping, with its precision in creating details of texture and depth at different levels, is unforgeable and provides security and guarantee to the packaging of goods.
3D hot stamping is a special technique of hot stamping which is achieved by the simultaneous hot stamping, embossing, and the creation of highly delicate microtextures in different depths and gives your packaging a luxurious and stunning look. This range of hot stamping is very different from ordinary ones. In this method, special brass dies are used, which have a much higher quality than the usual ones and are three-dimensional. The feature of this type of hot stamping is to hot stamp and embossing at the same time, which gives a special beauty to the work. In this type of dies, there is the possibility of spectrum diffusion and tramming.
3D hot stamping dies have a much higher quality than normal ones and are very resistant to heat and pressure. In this range of dies, different depths can be implemented in one level. The operations Emboss, Deboss, and Texture are done on the paper at the same time. These dies are made very sensitive and accurate by CNC machines and laser. It should be noted that these dies and 3D stamping are used in manufacturing industries for a wide range of high-circulation and security works because this type of dies cannot be faked in any way, and it can be guaranteed somehow by imprinting it on the packaging of a product. Experience the most accurate texture and design, embossing and debossing at different depths with 3D hot stamping. The type of dies in 3D hot stamping of very sensitive phosphor bronze; and they make it possible to print accurately with details on all types of packaging. This provides the most unique post-printing service for an alternate packaging.
